About
I am a multidisciplinary strategic designer seeking to work in a collaborative team environment to create work that works. I began my career as a Visual Designer, focusing on the craft, and through unique experiences grew to become more strategic in my practice, co-creating and executing custom solutions through research and insights.
I value simple pragmatic solutions, defined yet flexible processes, human-centric research, efficiency but with space for discovery, high levels of craftsmanship, and I enjoy contributing to company culture, capabilities, and mindsets.
I have extensive experience in strategic design engagements like Brand Design, Service Design, Digital Product Design, and Domain & Talent Development.
Highlighted skills
New Business, Client Relations, Project Management, Business Design, Service Design, Qualitative Research, Digital Product Design, Visual Design, Talent Development/Mentorship, Building/Fostering Company Culture
Experience
Design Consultant
Freelance / Self-Employed
2 years
As a consultant, William has partnered with start-ups, agencies, and enterprise clients in Saas, Med-Tech, Finance, and B2B industries specializing in strategic efforts like Business Process Modeling, Service Design, Brand Strategy & Design Digital, Digital Product Design, Design Systems & Governance Structures.
Lead Digital Designer
Designit (WIPRO)
6 years
Designit is a strategic design firm aiming to solve complex and messy problems for enterprise scale clients with human centric methodologies. William enjoys a hands-on approach to project leadership, developing strong relationships with the client, creating and navigating project plans, empowering specialties within project teams, and rolling up his sleeves to execute impactful solutions. Aside from project work, William is a career manager and domain lead, progressing Designit’s culture, capabilities, and talent. William has had the pleasure of creating impactful solutions for clients like Alight, Becton Dickinson, Diligent, Diversey, Dupont, General Motors, Premier Healthcare, Sonos, and Vantiv/Worldpay/FIS.
Creative Director
lettrs (Patriapps)
2 years
lettrs is a “Google Best App” winning social media start-up bringing emphasis back on the thoughtfulness and compositional writing of letter-writing’s past. William joined the scrappy 5 member team as Creative Director to design, developed, launch, and iterate an application that would eventually generate 2.5M downloads in its first year. William’s responsibilities included Strategic Planning, Fundraising support, Brand Strategy & Design, UX/UI Design, and Copywriting. Since William’s departure of the company, lettrs has been acquired by Patriapps, a venture company focusing on veteran built companies..
Integrated Art Director
mcgarrybowen
3 years
As a member of the new business team, William collaborated with executives, strategists, and creative teams to win new clients like: Cars.com, Tassimo, Toblerone, Bud Light, Staples, Maserati, Blue Cross Blue Shield, Alpo, Reebok, Dr. Pepper Snapple Group, and Aussie Hair Care. Desiring more project experience and focus on digital touchpoints, William migrated over to creative to produce web, mobile and interactive solutions for Verizon Wireless, Chevron, United Airlines, Northrop Grumman, Marriott and mcgarrybowen's inhouse experimental product team mbLABS.
Education
BFA Graphic Design
East Carolina University
William graduated from East Carolina University School of Art and Design May of 2009. William concentrated in Traditional Print Design (Screenprint and Letterpress) giving William a rich comprehension of the fundamental principles of design.