Industry: Communication Technology
Primary Role: Designer
Team Size: 6 (Creative Director, 2x Art Directors, 2x Designers, Copywriter)
Duration: 2 Weeks

Challenge: mcgarrybowen in partnership with industry SMEs ideated on future thought starting concepts, to avoid having another ppt that would ultimately buried in server folder, we had to think outside the box

Solution: A modular, portable showroom with dedicated spaces for conceptual services and products

The average time it takes to develop a new phone/tablet/device is roughly 4 years. Planning and predicting the future is a critical practice of Verizon's global success. mcgarrybowen, in collaboration with technologists, futurists, philanthropists, and creatives to create "innovations with heartbeats." 

With ideas this large, a simple keynote would not do justice. In collaboration with art directors, creative directors, and Verizon employees we came up with a mobile trade show like experience that would travel to all of Verizon's 9 agencies. The efforts rendered a massive success as 4 of the pitched ideas are now offered in Verizon family and personal plans.