Possibly the most influential project in my career was creating the Branding & Identity for Maserati's 100th anniversary. When mcgarrybowen acquired Maserati through a rather unorthodox pitch, serious waves were going to made in the perception of the Maserati brand and their clientele. It was this perspective shift that drove the creative to rebrand Maserati in a new world of luxury automobiles. This new mark is still used to this date on apparel, car manuals, auto shows, tv commercials, digital content, and print ads.